2025-11-22 –, World's Fair Stage
From trading crypto on boats and in cafés to building one of Latin America’s leading fintechs, this keynote traces the wild evolution of crypto in the region and the lessons learned along the way.
It all leads to Mini Apps — Lemon’s next big step, opening its platform so any developer can build and launch directly to millions of users.
Marcelo Cavazzoli is an Argentine entrepreneur, and the founder and CEO of Lemon. He started programming at the age of 12 and studied Computer Engineering at the University of Buenos Aires. He has founded multiple apps, videogames and three startups. After winning an ETHGlobal LATAM hackathon award in 2018, he merged retail and blockchain by creating Lemon to enable millions of people living in the region to use crypto in their daily lives.